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Harnessing ChatGPT for Business: Do Less and Achieve More

Guest blogger: Introducing Chloe Jessamy, founder and CEO of Supportal Services – a leading virtual business support agency connecting expert virtual assistants with busy business owners. In this blog post, Chloe shares her expertise on leveraging ChatGPT for business to enhance productivity, streamline operations, and forge lasting connections with your audience.


In today’s fast-paced business landscape, efficiency and productivity are paramount for success. As business leaders, leveraging cutting-edge technologies can give us a competitive edge. Harnessing artificial intelligence such as ChatGPT for business is one such example. 

ChatGPT is an AI language model that can help us streamline our work, save time and achieve more. This article explores practical applications of ChatGPT for business leaders, backed by real-world examples and statistics on the time-saving potential of this emerging tool.


Embracing AI in Day-to-Day Life

AI has become an integral part of our daily lives, from voice assistants like Siri and Alexa to recommendation algorithms on streaming platforms. Business owners who embrace AI technologies like ChatGPT can leverage their capabilities to optimise operations, enhance decision-making, and drive business growth.

We can’t just let AI run and put our feet up, though. It is a tool to help with work, not to eliminate the need for work altogether. Being able to properly and effectively harness AI to advance our businesses takes a guiding hand. However, it is there to make our lives easier. 


Potential Drawbacks of AI for Diversity Equity and Inclusion

One of the potential issues for black business leaders using AI is the inherent racial bias within much artificial intelligence training. The AI is only as good as the data it uses to learn and, if it trawls a large number of online sources to develop its outputs, it will likely come across a large amount of discriminatory and downright offensive content. 

Although AI like ChatGPT is improving all the time, it is not currently able to 100% assess correctly what is quality data and what is skewed by prejudice. This means you must always check the outputs and monitor responses to ensure it is working in an inclusive manner. 

ChatGPT producer OpenAI has acknowledged these limitations and has worked on updates to its tool, so things are getting better, but business leaders need to remain vigilant. 


Interesting Finding on Chatbot Race

Having said that ChatGPT can struggle with DEI, researchers at George Washington University in the USA found that customers found greater satisfaction in their interactions with a chatbot with a black avatar than they did with an avatar that appeared to represent an Asian or a white person. 

Whatever the reasons for this difference, and the researchers couldn’t pinpoint it exactly, it shows that, as in other walks of life, race has a bearing over people’s perceptions. It does, however, remain an important tool for business leaders. 


ChatGPT for Business Leaders

Here is how ChatGPT can help you run your business. 


Streamlined Research and Decision-Making

ChatGPT can be a valuable tool for gathering information and making informed decisions. With its vast knowledge base and ability to generate relevant insights, you can use ChatGPT to conduct market research, analyse industry trends, and make data-driven decisions more efficiently.


Example: An entrepreneur aiming to expand their retail business could use ChatGPT to analyse consumer behaviour patterns, identify emerging trends and optimise their product offerings accordingly.


Enhancing Customer Engagement and Support

ChatGPT can serve as an intelligent customer support assistant, providing instant responses and personalised assistance to customers. It can handle routine enquiries, offer product recommendations and even troubleshoot common issues, freeing up your valuable time.


Example: If you run an e-commerce platform, you could employ ChatGPT to manage the first line of customer support, ensuring prompt and accurate responses while reducing the workload on their support team by filtering out some of the more straightforward queries before the customer gets to a human.


Efficient Content Creation

Creating compelling content is essential for effective marketing and branding. This is another advantage of using ChatGPT for business. It can assist business owners by generating ideas, refining written materials and even automating content creation for specific platforms.


Example: If you are looking to launch a new marketing campaign around a theme or product, you could utilise ChatGPT to brainstorm ideas for blog posts, social media captions, and email newsletters, saving time and ensuring consistent messaging.



Time-Saving Potential

AI technologies, including natural language processing models like ChatGPT, have the potential to automate up to 20% of a CEO’s workload, according to some reports – saving an average of 6 hours per week. Similarly, a report by Gartner estimates that by 2024, chatbots and virtual customer assistants will handle 40% of all customer interactions.

According to research from Oxford Economics, AI could boost UK GDP by about £65 billion per annum by 2030. This is partially due to the efficient nature of AI such as ChatGPT for business and the way it will continue to streamline processes. 



We have the opportunity to leverage AI technologies like ChatGPT for business, to do less and achieve more. By utilising ChatGPT for streamlined research, enhanced customer engagement, and efficient content creation, we can free up valuable time and focus on strategic initiatives. With the potential to save hours each week, integrating AI into our day-to-day operations can accelerate our success and empower us to thrive in the rapidly evolving business landscape.

At Supportal, we can help you harness the power of AI to improve your business processes, save yourself time and reduce the weight on your shoulders. Contact us today for a free consultation.

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