Marketing is a field that is constantly evolving, and over the years, black women have made significant contributions to the industry. From leading global campaigns to revolutionizing marketing strategies, black women have broken barriers and shattered glass ceilings. In this article, we will highlight some of the top black women in marketing.
Bozoma Saint John
Bozoma Saint John is a marketing executive who has made a significant impact in the industry. She has held top marketing positions at companies such as PepsiCo, Apple, and Uber. At Apple, Saint John was responsible for leading the marketing efforts for Apple Music, where she helped launch the service in over 100 countries. She was also the Chief Marketing Officer at Netflix.
Karen Civil
Karen Civil is a social media and digital marketing strategist who has worked with some of the biggest names in the music industry, including Lil Wayne, Nicki Minaj, and Nipsey Hussle. She has also collaborated with brands such as Beats by Dre, Nike, and Pepsi. Civil is the founder of the digital marketing agency Always Civil Enterprise and has been recognized by Forbes as one of the top influencers in the industry.
Danielle Lee
Danielle Lee serves as the President of Warner Music Artist & Fan Experiences. She is responsible for leading an in-house creative agency that serves Warner Recorded Music roster and third-party artists.
Danielle is a well-accomplished marketing executive who is recognized for her ability to be a change agent and deliver strong results in brand and innovation strategy for some of the world’s most reputable brands. In 2019, Billboard named her one of the Branding Power Players, and from 2016 to 2018, Adweek recognized her as one of the Top 50 most indispensable executives in Marketing, Media, and Technology. Business Insider has also recognized her three times as one of the Most Powerful Women in Mobile Advertising. Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University.
Fawn Weaver
Fawn Weaver is a marketing executive and entrepreneur who is the CEO of Grant Sidney Inc and Uncle Nearest Premium Whiskey. She is also the founder of the Nearest Green Foundation. Weaver’s marketing strategy for Uncle Nearest Premium Whiskey, which includes storytelling and highlighting the contributions of African American distillers, has helped the brand gain recognition and success in the industry.
Lisa Skeete Tatum
Lisa Skeete Tatum is a marketing executive and entrepreneur who is the founder of Landit, a career development platform for women. She has also held top positions at companies such as Procter & Gamble and General Electric. Skeete Tatum’s marketing expertise has helped Landit gain recognition and attract investors, and the platform has been recognized by Forbes as one of the top companies disrupting the future of work.
In conclusion, these are just a few of the many black women who have made significant contributions to the marketing industry. They have broken barriers, revolutionized marketing strategies, and continue to inspire others to follow in their footsteps. These women are proof that diversity and inclusion are critical to the success of any industry and that the contributions of black women in marketing should be celebrated and recognized.
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